Stop animal abuse

My answers for ponder questions on pages 98-99

       I chose this PSA because this should really be stopped, the animal abuse/cruelty. Everyday innocent animals cry out for help because they are being abused, beaten, and neglected. I don't understand why people do such a thing that's so heartbreaking and unruly. Animals should be treated like the way we are treated. Animals are not exempted to the golden rule that "do unto others what you want others do unto you". The Bible says in Proverbs 12:10 that "The righteous care for the needs of their animals, but the kindest acts of the wicked are cruel" This proverb proves that we should take care of the animals and not do harm unto them.

1. Identify the main message of the PSA?

     a.  The main message of this PSA is obviously to stop the animal abuse that is being practiced around the world. In the picture, you can see a dalmatian dog that looks like a soccer ball with a soccer goal net behind it. This clearly illustrates that the dog is going to be kicked which is a sign of animal cruelty and this PSA shows the public that it should be stopped.

2. Analyze the creative strategies to convey the message of the PSA.

     a.  The concept of this PSA is simply to put an end to animal cruelty. Thinking in the picture that some people will kick the dalmatian to the goal net or the "18 yard box" is a heart breaking scenario which means some wicked people without a heart treats animal poorly. This PSA quickly captured my attention because I love animals and I have a great compassion for them. There's this time when I was in grade school back then, I saw a cute puppy in the street lying down alone when I was playing some filipino games. I stopped playing and when I've gone near the puppy I saw that he's full of mud and shivering, I immediately brought the puppy in our house and to make the long story short, I kept him and he became my pet. That's why this is the PSA that I chose because I'm very compassionate when it comes to animals.

    b. The design of this PSA is very clever because when you just look at the picture, you will understand it right away that it is about animal cruelty. In fact, this PSA picture didn't include any caption because they know that the people can get the message of it right away. It is very brilliant and moving.

    c. You can understand the concept of it even without even having a caption or something written in the picture because both the concept and the design blends with each other.

3. Find out the technical requirements necessary to construct the PSAs.

   a. The equipments that were used perhaps a camera and they just photoshopped it. The lighting is obviously a natural light because it was shot outdoor. 

     b. The setting, perhaps is the factor that make the production design which is in a football field. When you're going to look closely it is beside a shore with a kinda cloudy skies and I think this makes the viewer sad because of the cloudy, kinda dark effect.

     c. It is only a picture, meaning the special effects that were used was only photoshop or some photo editor.

4. Evaluate how the creativity of the PSA relates to the social dimension of the public message.

    a. The image or the PSA really brought a strong feelings upon it's viewers that the animal cruelty should stop. It is entertaining because of the soccer field and the dog which looks like a real soccer ball because of it's white skin and dark spots.

      b. For me, it really adds to the seriousness of the message because when you look at the dalmatian and the soccer field concept is a serious matter that we should be aware of which is the animal cruelty.

      c.  It doesn't discriminate other class of people because it is just focused on the animal cruelty.

      d. The positive effect is that PSA is exactly building up hope for the animals because every single day different animals were being abused not just dogs but every animal like pig, cows, sheep and crocodiles which people use their material to make an expensive product. It also makes as more compassionate to animals because of what most of them are experiencing like in the video below.




        e. The negative sides builds up a fear of the continuation of the animal abuse. Emotionally, I feel very angry to the people who treats animal so badly.

      f. The effective aspects are that people will be more aware of how they treat animals and will have more care for them although it ineffectively doesn't stop the animal abuse around the world because wicked people still treat animals very poorly, as if they were the "animal".

         
5. Determine the target audience of the PSA.

         a. The people that needs to see this PSA is the one who is doing the abuse to the animals, in order for them to realized that it is really bad and unruly, and of course for the people who has pets or animals in their house.

          b. The strategies that appeal to the audience is perhaps the dog that looks like a soccer ball,  he looks cute but at the same time he will be kicked into the goal because knowing that animal abuse is taking place now.

        c. Yes, because animals even though they're called animals they still has a heart and care for one another like in this picture (right) the king cobra didn't harm the puppies that were unfortunately trapped in a well with the snake. The authorities took the puppy unharmed and they released the cobra in the jungle. This is a proof that some people are worst than animals because they doesn't care about them and all they do is abuse the animal and treat them like the way they should not. Watch the short movie below and you will be moved that dogs/animals are really the man's best friend and nothing in this world can take them apart, even though if you're already dead.